Social Media and Sindhi Society By Sanjay Mathrani

Article:
Social Media and Sindhi Society

By Sanjay Mathrani (MC-2K16-151)

Undoubtedly people are considering that the social media is a powerful tool for the deprived and voiceless, those who cannot reach to mainstream media which are not more able to catch the attention of national media now using social networking sites and their applications to show their existence along with it sharing their remarkable contribution and dedications in different forms.

When especially we are just discussing this particular perspective in the presence of Sindh, than there is number of modern tactics will also shared. Everyone who is hailing from this region is well aware from the circumstances and boundary walls in the shape of social taboos and cultural context along with religious parameters, so it’s very hard to allow any single soul that he/she might share his photos, ideas and innovations with the people of globe, but it was rapid race after the discovery of facebook, instagram, twitter, LinkedIn and whatsapp, when our Sindhi society came forward and allow to their wives, daughters, siblings and relatives to touch the peaks of technology with the passage of time! Actually it was their need also, otherwise if we look back to past decays the integration of two unknown was impossible without having any reason.

Let’s look back, energetic singer and social media promoted Nirodha Malni from Umerkot possesses the number of viewers and followers on her social media pages, she is notable and earning sound amount not only from “Bethak and Mehfil” but from Youtube channels as well. Comedian Asghar Khoso, a well reputed in growing Sindhi Artists, getting more response and flow of appreciation via the source of social sites. It means the way of consuming is also valuable.

In Sindh mostly in institutions and academic disciplines social media is playing a vital and catalytic role to acknowledge the growing minds about modifications and modernization, without beating the trend it’s impossible to enlist in tough era. Many campuses of private universities in Sindh and also non-government organizations have established access room by providing the facilities of internet.

It’s the era of technology and online survival and social networking sites have spread new challenges and opportunities for the people of techno users, we can’t refuse or disagree from this public opinion that social media have changed the routine and cycles of public. If we continue to use social media the way we are using today, undoubtedly it will be one of the strongest reasons responsible for our nation’s devastation. We may be called as pitiable nation in future for being demolished only because of such use of social media. Cause its equally true that opportunities come with disaster as well, so people in large numbers are getting more benefit and comfort zone and also threads and challenges too.

Social media have countered many misconceptions and provided equal opportunities but social media applications don’t mean that we people are socially attached with real world, if we are unknown from our neighbors and their conscious it mean we have to maintain and manage our living style as we can communicate with those who are near to us rather to state some statement and activities on social media.

Practical work conducted under supervision of Sir Sohail Sangi 

Department of Media &Communication Studies, University of Sindh