JOURNEY FROM AN ORDINARY PERSON TO A CELEBERITY



PROFILE: IRFAN JUNEJO
A JOURNEY FROM AN ORDINARY PERSON TO A CELEBERITY

Sharjeel Ahmed Talpur
BS-III
2k16/MC/101
A Journey from an ordinary person to a celebrity

YouTube world is quite huge and when it comes to Pakistanis, they have little or nothing to do with it in concerning of using this platform to present their original content, and that is for sure that content creators on YouTube earn good money. We see vloggers, tech reviewers and makeup artists, chefs or anyone who has any special skill, from different countries using the platform of YouTube to exhibit their content.
In recent years, we have seen a few Pakistani vloggers pop up on the YouTube like, Salaudin Taimoor (Mooroo), Umer Khan (Ukhano) and more, Irfan Junejo is one of them vloggers who have successfully established himself as a content creator. He has more than three hundred thousand subscribers on YouTube till now, and he got one hundred thousand subscribers in just a year, which is quite impressive.
Youtube sensation, Irfan Junejo was born on September 6, 1990 in Karachi.  He is basically from Mirpurkhas. He is passionate about Photography and Football. He posted his first Vlog on January 01, 2017, named “My First Vlog”, while his inspiration is Casey Neistat.
Apart from his own channel, Irfan also co-hosts a show on YouTube called “The Jo Bhi Show” with his best friend Muneeb Adil, in this show they discuss regular life issues. Except that he also has collaborated with other Vloggers and Videographers.
While going through his vlogs you will come to know that he was extremely shy and fond of photography and football, and these were the only mediums of expression and medium of earning for him. In his interview, he mentioned that he used to capture photos for DP (display picture) of the boys of his town to earn money.
 Junejo’s vlogs are really simple and true in nature and mostly based upon the daily life routines and traveling. He created his YouTube channel with a username of IJ7Films. He posted the video "MY FIRST VLOG" on New Year’s Day 2017. His most viral vlog was “Junejo Guide to Naran”, which has almost 770k views, which is really a lot!
Irfan Junejo has always played the leading role in raising the issue of copyrights of original content, where other organizations in Pakistan use content without giving the credits to the creator, and this only happens in Pakistan.
Later on, he also started a football academy and according to an interview of him, from there he learned how to make a discussion interesting so that the audience doesn’t lose interest in what you have to say.
Later in 2015, He joined Snapchat and used to make a story of his whole day and he always got a great feedback, and that’s how, slowly, he started appearing in front of the camera as well on Snapchat. And that’s how he started vlogging and started sharing daily routine with people on YouTube.
A lot of youth have started vlogging on YouTube by getting inspired from Irfan’s channel; they walk like him, talk like him. This in itself is a huge accreditation to Irfan.
While his academic years, he used to be an obedient boy, but then he dropped off from business school and according to him that was the moment when he stopped caring about what people would say (Log kia kahain gay), that is one reason of his success. Secondly, he didn’t go to film school to learn filmmaking, so technically, he is not bound by any rule, which results to think out of the box. He have been consistent in creating content, other channels might be more popular, but he gets lot more views because of the number of vlogs he posts in a month.
Once interviewer asked him that, “for aspiring vloggers, what works in vlogging, different vloggers have a different approach, and what is it that works for Irfan?”, and his reply was “There are two kinds of vloggers, one is a personality-driven vlog where a famous person starts vlogging and the second one is the kind of vlog which is based on the story and cinematic skills. The formula is to manage a balance between the story and creative cinematic skills.”

Practical work conducted under supervision of Sir Sohail Sangi 
Department of Media &Communication Studies, University of Sindh  


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